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We don't sell products.
We don't run sponsored rankings.
We don't list everything that's popular.
This platform exists for one reason: to make it easier to find everyday health products that are genuinely safe, transparent, and suitable for long-term use in the Indian context.
In India, “herbal”, “natural”, and “chemical-free” are everywhere — but clarity is not.
Ingredient lists are confusing.
Marketing claims are loud.
Popular brands are not always the safest ones.
Most people don't want miracle results. They just want products they can use every day without worrying.
We built this platform to filter the noise.
We curate before we publish.
A product is listed only if it meets our non-negotiable criteria, which include:
This is also why you may not see many popular brands here. Fewer products is intentional.
We are biased towards:
We do not try to rank “the best product for everyone”. We help you understand why a product is listed, and who it may or may not be suitable for.
Some links on this site may be affiliate links.
This never affects:
If a product doesn't meet our criteria, it doesn't get listed — paid or not.
The information here is for general awareness and product education only.
If you have a medical condition, allergy, skin disorder, or ongoing health concern, please consult a qualified doctor or healthcare professional before using any product.
Always patch-test new products and follow professional advice when needed.
If something is listed here, it means we've done the work to understand it. If something is missing, it's usually because it didn't clear the bar.
If you spot an error, outdated information, or something that doesn't align with our criteria — we want to hear from you.
Trust is built by being open, careful, and willing to correct mistakes.
Browse our curated collection of health products or learn about our evaluation methodology.