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Our Methodology

Content-first evaluation focusing on ingredient safety, efficacy for stated concerns, and long-term health. All products must pass a strict safety gate before scoring. We evaluate: 1) Ingredient Safety & Transparency - Full INCI disclosure required, no hidden bases, 2) Formulation Quality - Appropriate actives at meaningful concentrations, 3) Efficacy for Concern - Evidence-based effectiveness for primary concerns, 4) Long-term Health - No dependency cycles, rebound effects, or cumulative harm, 5) Certifications & Trust Signals - Third-party validations valued.

What We Evaluate

Ingredient Quality

We analyze active and inactive ingredients, looking for beneficial compounds and flagging potentially harmful additives.

Certifications

Products with recognized certifications (USDA Organic, NSF, etc.) receive higher scores for meeting established standards.

Ingredient Transparency

We require full INCI disclosure from all brands. No hidden 'Base Q.S.' or vague ingredient labeling is accepted.

Value for Money

We consider price relative to quality, helping you find the best products at every price point.

Understanding Scores

Our 0-100 scoring system is designed to be intuitive and actionable.

90-100

Excellent

Best-in-class products that exceed expectations

80-89

Great

High-quality products we confidently recommend

70-79

Good

Solid options with minor areas for improvement

60-69

Fair

Acceptable products with notable trade-offs

50-59

Average

Products that meet basic standards but lack distinction

Below 50

Below Average

Products with significant concerns we don't recommend

This methodology was last updated on January 6, 2026

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