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Consumer Education
Labels, certifications, and marketing claims can be confusing. We break down what they actually mean for Indian consumers — so you can make informed decisions, not emotional ones.
All content is educational and neutral. No brand accusations, no fear-mongering — just clear, India-relevant information.
70%+
of Indian consumers
find ingredient labels confusing or misleading
No legal
definition exists
for terms like 'natural' or 'chemical-free' in India
Daily use
compounds exposure
making ingredient safety more important than occasional products
Learn to read and interpret product labels. Know what's actually in your daily-use products.
Why this common label term hides information and what to look for instead.
4 min read
UnderstandingHow to identify if key ingredients are present in meaningful amounts.
3 min read
UnderstandingUnderstanding the international naming system used on product labels.
5 min read
Not all certifications are equal. Learn what different certifications actually guarantee.
Understanding the scope and limitations of India's food safety certification.
4 min read
CertificationsA guide to Bureau of Indian Standards marks on consumer products.
4 min read
CertificationsComparing different organic certifications and what each one verifies.
5 min read
Products you use every day deserve different scrutiny than occasional purchases.
Understanding cumulative exposure and why daily products need extra evaluation.
4 min read
Daily-UseA balanced look at preservatives: when they're necessary and when to be cautious.
3 min read
Daily-UseMoving beyond the natural-synthetic debate to focus on what's relevant.
5 min read
Common marketing claims decoded. Know what terms actually mean under Indian regulations.
This common claim doesn't mean what most consumers think it does.
3 min read
MarketingWhy the 'natural' label has no regulatory meaning and what to check instead.
4 min read
MarketingWhat these claims require and how to evaluate them critically.
4 min read
Browse products that have been evaluated using the standards discussed in our educational content. Only products meeting our criteria are shown.