
Earth Rhythm
Murumuru butter shampoo bar for dry, frizzy and curly hair. Sulphate-free solid cleanser with murumuru butter, coconut oil and vitamin E.
How this product's marketing lines up with what we found in the ingredient list.
Claim
Uses a sulphate-free cleansing base with SCI and mild surfactants.
Evidence
The ingredient list includes Sodium Cocoyl Isethionate, Decyl Glucoside and Cocamidopropyl Betaine, which are used instead of SLS or SLES.
Our Take
The ingredient list includes Sodium Cocoyl Isethionate, Decyl Glucoside and Cocamidopropyl Betaine, which are used instead of SLS or SLES.
Claim
Contains murumuru butter, coconut oil and vitamin E.
Evidence
These are the main ingredients highlighted on the product page and they support the bar's moisture-focused positioning.
Our Take
These are the main ingredients highlighted on the product page and they support the bar's moisture-focused positioning.
Claim
Designed for dry, frizzy and curly hair.
Evidence
The product page and Amazon listing both position this shampoo bar for dry, frizzy and curly hair.
Our Take
The product page and Amazon listing both position this shampoo bar for dry, frizzy and curly hair.
Murumuru butter, Sodium Cocoyl Isethionate, Glycerin, Botanical oils, Tocopherol (vitamin E)
Murumuru Butter Shampoo Bar is distinguished by The formula combines murumuru butter, coconut oil and vitamin E with a sulphate-free cleansing base. It is designed as a solid shampoo bar for dry, frizzy and curly hair.
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