
Perfora
Sensitivity toothpaste built on nano-hydroxyapatite and potassium nitrate instead of fluoride. SLS-free, Made Safe Certified, and passes our Toxic-Five ingredient screen.
How this product's marketing lines up with what we found in the ingredient list.
Claim
Contains nano hydroxyapatite for sensitivity care and enamel support.
Evidence
Nano-hydroxyapatite appears in the published INCI ingredient list, positioned among the active ingredients alongside potassium nitrate.
Our Take
This is our top-preferred remineralizing active. It works by physically filling the microscopic dentin tubules that cause sensitivity, rather than just numbing the nerve — which is why we rate it above fluoride for this specific use case.
Claim
Uses xylitol and potassium nitrate in the formula.
Evidence
Both xylitol and potassium nitrate are listed in the published ingredient list, in concentrations consistent with active rather than trace inclusion.
Our Take
Xylitol is one of our approved actives since oral bacteria cannot metabolize it, limiting acid production. Potassium nitrate is a well-established desensitizer used across mainstream sensitivity toothpaste brands, not a proprietary or unproven ingredient.
Claim
Free from SLS, titanium dioxide and sodium saccharin.
Evidence
None of these three ingredients appear anywhere in the published INCI list. Cleansing instead comes from Sodium Methyl Cocoyl Taurate and Cocamidopropyl Betaine.
Our Take
This clears three of our five non-negotiable exclusions directly, and the formula also clears the remaining two — no triclosan, microbeads, or parabens — which most mass-market sensitivity toothpastes in India do not fully clear.
Aqua, Sorbitol, Xylitol, Hydrated Silica, Glycerine, Sodium Methyl Cocoyl Taurate, Xanthan Gum, Potassium Nitrate, Sodium Benzoate, Nano Hydroxyapatite, Stevia, Erythritol, Cocamidopropyl Betaine, Menthol, Peppermint Oil, Spearmint Oil, Aloe Vera Juice, Turmeric Extract, Vitamin C, Green Tea Extract, Vitamin E, Cinnamon Extract, Clove Oil.
Nano-hydroxyapatite is the same mineral your enamel is made of — it works by physically depositing onto exposed dentin and sealing the microscopic tubules that transmit pain signals. Potassium nitrate works differently: it numbs the nerve itself, reducing how strongly pain signals reach the brain. Together they target sensitivity through two separate mechanisms rather than one.
Sodium Methyl Cocoyl Taurate and Cocamidopropyl Betaine are coconut-derived surfactants that clean without the foaming harshness of SLS. Hydrated Silica provides mild physical abrasion to remove plaque — a standard, moderate-strength abrasive rather than a specialty low-abrasion clay.
Xylitol, Stevia and Erythritol replace artificial sweeteners like saccharin. Xylitol is functionally useful, not just sugar-free — oral bacteria can't metabolize it, which limits the acid production that causes cavities.
Aloe Vera Juice and Turmeric Extract support gum health with anti-inflammatory properties. Clove Oil and Cinnamon Extract add traditional antimicrobial and analgesic benefits. Green Tea Extract and Vitamin C/E contribute antioxidant support.
Sodium Benzoate — a standard, paraben-free preservative that clears our exclusion criteria.
Dream Relief (Sensitive Toothpaste) is distinguished by Nano hydroxyapatite and potassium nitrate are the main actives in this formula. The ingredient list also includes xylitol, hydrated silica, aloe vera juice, turmeric extract, green tea extract, vitamin E and clove oil.
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